1IT ENterprise- Big Data Technology Special Edition

BitBang: Simplifying Meaningful Information

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BitBANG-CEO BitBang: Simplifying Meaningful Information

Giovanni Lorenzoni, CEO


BitBang provides Digital Analytics, Digital Intelligence, Customer Intelligence and Advanced Analytics and Insight Services for companies looking for successful measurement and optimization programs in the omni-channel analytics space. The company consultancy practice delivers actionable insights combining technology, methodology and deep technical and strategic skills to achieve measurable results. The company was founded in 2003 to address the complexities and the sophistication concerning digital marketing and multi-channel marketing data. Their ongoing practice and proven methodologies give marketing leaders the insights, advice, and tools to achieve better results for their multichannel marketing initiatives.


They believe BitBang need to go ahead and practice the many marketing analytics technologies to effectively integrate them into their clients marketing strategy. There is no pit stop to build a complete digital intelligence capability that brings together disparate data, insights, and technologies. Just to name a new field in the data universe, the “Internet of Things” IoT raises the bar for insights.


Winning in the age of the customer is hard. This is an era of destabilization and customer-driven changes are reshaping every industry. Most successful enterprises are reinventing themselves to systematically understand and serve increasingly powerful customers with more leverage than ever before.


Executives should become customer obsessed and embrace some mutually emphasising market imperatives such as:


  • Tap into mobile connections to gain speed.
  • Set up systems of insights to gather customer knowledge and understanding.
  • Build a better customer experience to increase the impact of marketing communications and embrace digital transformation to become more flexible.


The company is an insights service provider offering a range of business and technology services to accelerate the data-to insights-to-action process. The idea behind the company mission is that organizations can’t keep up with the rapid growth of internal and external data, fast-changing data, and analytics tools. They combine internal and external data sourcing, advanced analytics tools and methodologies to deliver actionable business insights that clients subscribe to and then apply on specific functional or vertical business use cases. Their favorite business use cases pertain to the marketing function.


The rapid pace of technology change and the extent of business questions challenge business management teams to keep up with requests for additional level of insights. According to Forrester Research, only 9% of data and analytics leaders are able to implement and support new business intelligence and advanced analytics technologies within days, while 19% state that they can do so within weeks. They help clients to achieve the right mix of business technology and to define and execute the fundamental processes and analysis to turn Big Data into Business Insights.


BitBang has a strong business, engineering, statistical and marketing background. Their skills and competencies come together as key ingredients for successful marketing analytics projects. BitBang intent is on extending its marketing analytics consulting and insight practice to deliver the Omni-channel intelligence mandate helping the client’s important implications for organizational structure, enterprise strategy and technology needs.


Giovanni Lorenzoni is recognized as the CEO of BitBang srl. He has a background in Business Administration studies and years of experience in digital marketing analytics practice.