Smart Solutions with Simple IoT

CXO THOUGHTS
Tiffani-Head-shot Smart Solutions with Simple IoT
Tiffani Neilson, VP of Marketing, GeoTraq Inc

Many businesses have not implemented an IoT solution; however, statistics predict that there will be more than 75 billion connected IoT devices by 2025.

There are a vast number of barriers preventing widespread IoT adoption. For a large percentage of decision-makers, the reason is a lack of understanding of how IoT can be beneficial to their business. For others, the reasons for not implementing IoT solutions include cost, infrastructure, and a lack of resources for deployment.

To justify implementing an IoT solution, the methods for creating real ROI must be clearly identified.  First, it is important to decide what part of the business can be optimized; then determine if IoT is the best approach to improve performance and meet other objectives. For companies that have critical needs for an always-on monitoring solution, the technology can be very complex and costly. These always-on, persistent IP technologies require the collection and transmission of substantial amounts of data. Industrial IoT is an example of critical IoT and solutions for monitoring this data can require a substantial financial investment. In addition to getting the equipment and infrastructure in place, businesses must also delegate staff to monitor and maintain the data, in addition to overseeing the performance of the solution itself.

Many businesses are aiming to improve performance and visibility without implementing system-wide changes. For those that only need to process and report small amounts of simple location and sensor data, Mobile IoT offers a new and innovative approach for consideration.

Mobile IoT refers to low power wide area (LPWA) 3GPP standardized, secure, operator-managed IoT networks in licensed spectrum. LPWA networks designed for IoT applications are low cost, use low data rates, require long battery lives, and often operate in remote and hard to reach locations. Existing cellular networks have evolved to deliver service to billions of new devices, providing complete IoT connectivity.

Currently, there is such a diversity of IoT application requirements that no single technology can address all the LPWA use cases. For this reason, the mobile industry has focused on two complementary licensed 3GPP standards: Long-Term Evolution for Machines (LTE-M) and Narrowband-Internet of Things (NB-IoT). LPWA technologies in licensed spectrum can be deployed in a simplified manner, without a significant financial investment, while still providing essential customer requirements, such as battery lifetime and security.

One company that is creating a unique hardware solution for Mobile IoT is GeoTraq. The company has recently announced the launch of two new Mobile IoT modules that focus on simple IoT. One is a Tracker-Module used for reporting location data on a schedule. It utilizes the latest in NB-IoT/ LTE-M, low power positioning technology and expects to deliver highly accurate location data for indoor and outdoor positioning. This can be especially useful for tracking shipments along the supply chain as well as leased items such as equipment on a construction site or rental furniture. GeoTraq’s Sensor-Module can connect to external sensors to measure variables such as temperature, flow, pressure, humidity, motion, acceleration, and more. The modules report for scheduled or trigger-based events, which are customizable to provide the right data at the right time.

Deploying an IoT solution can be costly and complicated, but it does not have to be.

Unlike most Internet of Things solutions, GeoTraq modules eliminate the need of designing and building a printed circuit board for mounting; making it quicker, easier, and more cost-effective for businesses to deploy IoT solutions that will create real ROI.

The first step to any successful IoT solution is choosing what data to collect, how to analyze the data, and determining if the end justifies the means. Choose the IoT solution that makes dollars and sense for your business.