Infopia today announced the release of Infopia Enterprise eCommerce Analytics. The product is designed for online retailers looking to identify the most profitable methods of acquiring new customers and increasing sales conversions on web storefronts. Infopia Enterprise eCommerce Analytics combines critical web storefront data, sales information and operational costs into a powerful intelligence tool that allows retailers to make better business decisions quickly. Features include easy to read dashboards with up-to-date revenue results and profit measures on promotional activities. And, unique guided analytics to quickly perform forecasting activities on marketing programs and inventory.
“Our focus is always on how to help online retailers become better at increasing online sales and acquiring new customers,” said Coleman Barney, President and CEO of Infopia. “The announcement today of Infopia Enterprise eCommerce Analytics is in response to the need we’ve seen for eCommerce retailers to have greater visibility into business activities so they can make better business decisions.”
Infopia Enterprise eCommerce Analytics enhances all aspects of decision making – from tracking sales results and promotional activities using intuitive dashboards, to selecting the products and promotions that generate the greatest profitability for their business. Businesses can attract more customers to their web site, convert more shoppers to buyers, and promote and sell the products that deliver the greatest return to the bottom line.
Infopia Enterprise eCommerce Analytics enables users to:
• Combine critical website traffic data, sales information and operational costs into a single data source that tells businesses where the customer came from, what products they purchased from the website, what the fully burdened ROI is on all marketing activities and sales, and which customer segments are the most profitable and responsive.
• View sophisticated and interactive dashboards with critical up-to-date business data.
• Access essential online retail performance metrics related to Revenue, Promotions, Categories and Customers.
• Utilize actionable insights to drive best practices across the organization.
The ecommerce analytics market is changing dramatically. No longer is it enough to measure web site traffic and conversion rates. A recent report by Aberdeen Group shows that the more actionable information a retailer collects about its customers and customer activities, the more success it will have in improving gross margins and customer conversion rates. “E-commerce analytics, defined as the combination of web analytics and internal operational data, helps retailers make actionable, timely decisions for the optimal consumer shopping environment.”
Infopia CEO Coleman Barney said, Enterprise eCommerce Analytics meets the requirements of a true ecommerce analytics product. “Enterprise eCommerce Analytics from Infopia is the result of over nine years of experience working with online retailers. We combine all the relevant operating information of an ecommerce company into a single place where actionable insights can be created that guide a user to the right answer.”
Early adopters have mentioned that combining web analytics, cost of goods sold, inventory levels, and the results of sales and promotional activities is invaluable. “We’ve deployed the beta version of our new product to several of our top online retailers over the past several months,” said Mark Nimnicht, Vice President of Analytics for Infopia. “They have seen things about their operational performance and product portfolio that they had not recognized before and have taken actions to optimize the way they promote and source their stock.”
Enterprise eCommerce Analytics is available today to meet the needs of medium to large online retailers. More information about the product can be found at www.infopia.com, or email firstname.lastname@example.org for a live demo.