Rectangle Health’s (RH or the company) Practice Management Bridge® provides frictionless payment technology that helps healthcare providers capture and protect revenue by increasing patient payments and reducing costs. This powerful data-driven technology, combined with existing health information systems, assists in leveraging comprehensive reporting to achieve best-practice performance metrics, make informed business decisions and improve patient satisfaction. Rectangle Health’s proprietary technology can interface with any practice management software or health information system.
Five years ago, after bringing on its CTO, Mike Peluso, the company became laser-focused on the development and implementation of software technologies to accelerate the revenue cycle for health plans and healthcare providers. Mike was instrumental in bringing Practice Management Bridge® technology to a secure cloud-based platform that supports pre-authorized healthcare processes and the latest chip-technology (EMV) credit/debit cards.
Today, healthcare providers have unique credit card processing needs. There are many processing companies out there in the market that offer healthcare providers the same products, services, and pricing as retailers. Traditionally, doctors were treating patients but were not getting paid at the time of service. Rectangle Health’s core foundation lies on this premise of providing credit card processing technology, exclusive to the healthcare industry, enabling them to get paid faster, reduce liability, and improve patient satisfaction. With healthcare being one of the fastest-growing portions of the US economy, the company’s growth is fueled by this, along with the need for healthcare providers to provide a more user-friendly commerce experience for their patients.
The company’s flagship technology is Practice Management Bridge®. Before this proprietary innovation by Rectangle Health, providers had to process payments outside of their office administration environments, a step that added extra time and effort. By bridging card payments to all recognized administration systems in the industry, this innovation reduced workload while improving efficiency and patient satisfaction for Rectangle Health’s clients.
The company’s expansion has been driven by the evolution of healthcare as well as by its customers/users. By collaborating with their customers and utilizing strong healthcare industry knowledge, the company has successfully expanded its product offering to continue to bridge new gaps while simultaneously expanding its resources across the healthcare payment industry.
The company CEO, Dominick Colabella, who along with his vision, brings innovative strategies and core leadership to the company, began his career as one of the first employees of Retriever Medical & Dental, now Rectangle Health. Dominick’s extensive experience in healthcare, combined with his passion for technology and finding new ways to overcome business challenges faced by Rectangle Health’s clients, has inspired the company to expand its suite of services to become a one-stop solution for everything healthcare providers need to efficiently process payments.
Encouraging all employees to contribute their individual talents and ideas, the company strengthens its team, the Rectangle Health brand, and its services. The company promotes a culture that serves to empower and motivate employees beyond the standard corporate rhetoric one might see on motivational posters. Rectangle Health, by ensuring its employees understand their individual roles in serving the customers brings in the clarity of purpose that encourages high job performance. The company has always been dedicated to growing the business through new technologies and solutions to support the everchanging healthcare landscape.
The road map ahead for Rectangle Health is to continue its growth trajectory by delivering best in class solutions and service that meet the needs of healthcare providers with a product team that continually strives to streamline user experience and create ancillary benefits for the end-user.