E-commerce becoming more competitive with large companies like Amazon, Target and Walmart high in market share and customer attention. Shipping window expectations becoming short many online retailers continue to struggle, particularly the small to medium business. The big question is how do SMBs compete?
Follow the strategies to help win more business and revenue in competitive markets:
1. Automate order processing where possible.
The luxury of dedicated shipping teams and departments pertains to the large brands and not afforded by SMBs. Generally, shipping is handled by a “department of one” or a small team who manage to have automation to help avoid costly mistakes and maximize in building the business.
Now, by Filtering orders according to a category, create and batch print labels using the carrier type. Adding this automation rule can cut hours spent processing shipments without retrieving orders manually from every selling platform.
2. Decrease/optimize costs to offer free and fast shipping.
With SMBs falling into the race of shipping one way, due to lack of time to research and compare results in them losing to heavy costs by the end. Most importantly minimizing shipping costs is to ensure you have the best rates that will gain access to Commercial Plus Pricing from USPS. The CPP rates from USPS can be gained by most shipping software providers. Now, with access to these rates, start optimizing your shipping methods based on the delivery window and use cost savings packaging from USPS, FedEx and UPS.
Even after all the above optimizations and approaches, shipping may end up being a breakeven element but yet can help stay competitive in consideration with online shoppers.
4. Personalize the ordering experience using available data.
Known data like the name and location of your customers, emails and packing will help feature a personalized note, for thanking their purchase. Notice repeat purchases and top customer and make them feel special. Some tactics like this will personalize the experience of customers towards the brand
5. Filter the customers with purchase data.
SMBs now possess automation tools for price points the businesses size actually can afford to help them to build customer profiles and trigger email marketing campaigns based on purchase behaviour, items purchased, personalized information and more. Start actively collecting such data.
6. Turn shipping data into marketing data.
Go beyond sending “Hello, [name]” emails. Personalization has become relative table stakes by placing order and shipping data to work in conjunction with marketing automation.it can really drive brand experiences in the customers.
The above tactics are accessible to the vast majority of SMBs with a little research and investment up front, the combination of data, automation and optimization can set up any SMB for success levels.