6sense, a San Francisco, California-based provider of AI-powered Account Based Orchestration Platform, as per recent reports, has raised $27 million in a just-completed investment funding round led by Industry Ventures, a San Francisco, California-based venture capital & private equity firm. The recent funding round also saw participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock.
“We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” stated Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.”
“6sense has clearly proven its platform is a critical piece of technology marketing and sales teams need to identify and close new business,” acknowledged Ken Wallace of Industry Ventures, a leading investment firm with over $3.4 billion of institutional capital. “We believe 6sense’s unmatched ability to uncover previously unknown buyer behavior and trigger actions is changing the face of the market.”
Even though the companies’ B2B marketing and account-based sales strategy are bearing fruitful results, scaling these programs requires dedicated efforts, i.e. gaining insights on customers such as anonymous website activity, buyer intent data, and predictive analytics. This is where 6sense’s innovative AI-optimized technology comes into play, delivering the much-needed customer insights along with targeted digital advertising, sales insights, and orchestration of cross-channel, personalized campaigns.