CIOTechie_Accenture Interactive Further Bolsters its Creative Capabilities by Acquiring Brand Communications Agency Shackleton

Accenture Interactive Further Bolsters its Creative Capabilities by Acquiring Brand Communications Agency Shackleton

News

Accenture_Interactive-Further-Bolsters-its-Creative-Capabilities-by-Acquiring-Brand-Communications-Agency-Shackleton Accenture Interactive Further Bolsters its Creative Capabilities by Acquiring Brand Communications Agency ShackletonAward-winning Shackleton enhances Accenture Interactive’s Experience Agency offering in Spain and Latin America

MADRID– Accenture (NYSE: ACN) has acquired Spanish brand communications agency Shackleton. Headquartered in Madrid with offices in Barcelona and Santiago, Chile, Shackleton will become part of Accenture Interactive and expand its ability to design, build and run integrated brand experiences for clients in Spain, Latin America and beyond. The acquisition is part of a series of moves to strengthen Accenture Interactive’s creative capabilities in Europe, including the recent acquisitions of Kolle Rebbe (Germany), Hjaltelin Stahl (Denmark) and Storm Digital (Netherlands). Together, they bolster Accenture Interactive’s ambition to create a leading Experience Agency with world-class creative talent across multiple disciplines.

Founded in 2004, Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement. In its 15-year history, Shackleton has won numerous industry awards, including 35 Cannes Lions. Shackleton creates advertising campaigns and digital content for clients across various industries, including brands such as Abanca, Renfe and Uber. The agency employs 160 professionals who will become part of Accenture Interactive, helping clients to innovate and lead their markets by creating the best customer experiences.

“The addition of Shackleton proves our commitment to fostering creative talent and expanding our capabilities globally so that we can help our clients build highly creative and effective brand experiences,” said Anatoly Roytman, head of Accenture Interactive – Europe, Africa, Latin America (EALA).

Shackleton CEO Pablo Alzugaray said: “We’re proud to join Accenture Interactive and help to further enhance its Experience Agency model. This opportunity will provide our team and clients with global reach and the ability to better scale our customer experiences, which is essential to breaking through in today’s increasingly competitive environment.”

“While Accenture Interactive already works for many leading brands in Spain and Latin America, we know that expanding our portfolio of creative services will allow us to deliver the very best and most innovative experiences for our clients and help them bring their ideas to life in newer, better ways,” says Juan Pedro Moreno, head of Accenture Spain, Portugal and Israel.

The acquisition of Shackleton is the latest demonstration of Accenture’s continued investment in innovation and commitment to growing its creative talent in Spain, Portugal, and the Latin American region.

Financial terms of the transaction were not disclosed.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content, and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row, and was named a 2019 Most Innovative Company in Advertising by Fast Company. To learn more, follow us @@AccentureACTIVE and visit www.accentureinteractive.com.

Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. These include, without limitation, risks that: the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations could be adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the changing technological environment could materially affect the company’s results of operations; if Accenture is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture could face legal, reputational and financial risks if the company fails to protect client and/or company data from security breaches or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; as a result of Accenture’s geographically diverse operations and its growth strategy to continue geographic expansion, the company is more susceptible to certain risks; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; if Accenture does not successfully manage and develop its relationships with key alliance partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; if Accenture is unable to protect its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; many of Accenture’s contracts include payments that link some of its fees to the attainment of performance or business targets and/or require the company to meet specific service levels, which could increase the variability of the company’s revenues and impact its margins; Accenture’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; Accenture might be unable to access additional capital on favorable terms or at all and if the company raises equity capital, it may dilute its shareholders’ ownership interest in the company; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

Contacts

Jose Luis Sanchez
Accenture
+34 91 5966585
jose.l.sanchez@accenture.com

Alexandra Annable
Accenture
+44 7918780916
alexandra.annable@accenture.com