American Computer Software Company Adobe has introduced Adobe Experience Platform, the industry’s first real-time platform for Customer Experience Management (CXM). Adobe Experience Platform combines data from across the enterprise, allowing real-time customer profiles leveraging Adobe Sensei Artificial Intelligence and Machine Learning. The company’s newly launched platform activates content based on customer profiles delivering personalized experiences in real time. According to the company, several companies across the world are already utilizing Adobe Experience Platform in beta, including Best Buy, DXC Technology, Verizon Wireless, The Home Depot, and Sony Interactive Entertainment.
As reports noted, Adobe Experience Platform gathers and processes real-time data, tens of millions of events per second, from multiple sources and organizes the data into Experience Data Models (XDM). With this platform, key players in the marketplaces are able to activate insights across all Adobe Experience Cloud solutions, as well as enterprises can bring in their unique data from Enterprise Resource Planning (ERPs), Customer Relationship Management (CRM) and other sources. Executive Vice President and CTO at Adobe, Abhay Parasnis said that solving today’s data challenges requires a cloud-based, hyper-scale architecture with a rich data pipeline and real-time customer profile powered by AI and machine learning. He further added that Adobe Experience Platform is purpose-built for capturing, processing and actioning data in real time, enabling enterprises to deliver rich and relevant experiences to their customers.
The feature of Adobe Experience Platform includes a rich data pipeline and semantics, Real-time personalization at scale, Intelligent decisioning to enable real-time actionability, Adobe Sensei AI Services, and An open platform and robust ecosystem. According to the company’s statement, as enterprise architecture moves to put customer experience at the core, Adobe Experience Platform is enabling enterprises to reduce time and resources spent trying to create their own infrastructure so that they can focus more on driving their business outcomes.