Nowadays, several companies are embracing Artificial Intelligence technology to foster their businesses in AI race. Keep maintaining its position in this race, Apple has acquired a San Francisco-based AI startup, Pullstring to improve its voice assistant, Siri. Specializes in supporting companies develop conversational voice apps like Alexa and Google Assistant, Pullstring was founded in 2011 by a group of ex Pixar executives.
According to the reports, with this acquisition, Pullstring might help Apple’s Siri in order to better compete with other’s voice assistants. It strengthens its service with IoT-enabled gadgets like Amazon Echo and Google Assistant. The reports further stated that the deal between Apple and Pullstring is said to be around USD30 to 40 million. Previously, the startup hoisted USD 44 million in venture capital which was led by CRV, Greylock, True Ventures, First Round Capital and Khosla Ventures. Further, reports reveal that its most recent post-money valuation touched to USD160 million.
While the tech giant is still behind its rivals Google and Amazon in terms of adoption of voice apps and being open to developers, this latest acquisition might assist the company to bridge this gap. PullString is the creation of former Pixar executives Renee Adams and Oren Jacob. The company first started to build voice applications for toys including Hello Barbie but in recent years, it has turned to the smart home assistant marketplace. The company also operates a Cloud-based platform for the design and development of voice apps and conversational tools.