TransUnion, a Chicago, Illinois-based risk management and credit reporting platform, as per recent reports this week, has announced the acquisition of TruSignal, a San Francisco, California-based innovative leader in people-based marketing technology, to boost its marketing expertise. The financial details of the TruSignal acquisition, which remarks TransUnion’s 15thacquisition, were undisclosed.
TruSignal, being a target marketing specialist, is renowned for its businesses optimization, monetization, and targeting solutions offerings that leverage the potential of AI-enabled predictive scoring. The Chicago-based TransUnion by combining TruSignal’s technology capabilities with its own in-house technology aims to operate at scale while still be able to allow people to have personalized interactions with companies in real-time.
According to TransUnion’s President & CEO, Chris Cartwright, TruSignal’s marketing solutions will enable the firm to “rapidly and flexibly serve the evolving digital marketing ecosystem.”
Matt Spiegel, EVP of Digital Marketing Solutions & Head of Media at TransUnion, says, “Our history of leveraging data to develop rich insights and products, combined with TruSignal’s rapid modeling and technology platform, has the potential to be a critical part of shaping the future of the industry and how consumers will experience the brands they engage with.”
With this acquisition, TransUnion will have direct access to TruSignal’s technology, which will enable them to enhance their marketing products, thus building on the partnership the Chicago-based company established last month with Tru Optik. Founded in 1968, TransUnion’s current marketing offerings include audience segmentation for digital marketing, customer acquisition, and customer engagement tools.