The Coca-Cola company recently announced that they’ll be releasing a new flavor on Monday, Feb. 25th, 2019. The release will be the first in over a decade. The new release i.e. the Orange Vanilla Coke will also come with a Zero Sugar variant – Orange Vanilla Coke Zero Sugar, and will only be available in the US markets.
Considering three other flavors namely – raspberry, ginger, and lemon, the company finally decided to go with the orange and vanilla taste. According to Kate Carpenter, Coca-Cola brand director, the company intends to revive the positive memories of carefree summer days, which made them lean onto the orange-vanilla combination, a reminiscent of the creamy orange popsicles loved in the older days, in a classically new Coke way.
The news release created ripples in the stock market with NASDAQ, the world’s second-largest stock exchange, reporting 5 percent rise in stock prices of the company in the last two weeks. Furthermore, the prices are expected to plunge even further after the beverage tycoon releases its earnings report on Thursday, Feb. 14th, 2019. The company often shames analysts, often exceeding its earnings’ expectations, the company year-by-year has been increasing its volumes, by constantly improving its beverages.
Last year, the company’s revenue trends were declining, as of Feb. 10th, 2018, the company’s stock was rated as a “buy” by most of the analysts. And by the year-end the company was trading at $51, implying an approx. 5% rise. And since the start of 2019, the company’s stocks have raised by 4.5%.