LONDON and PALO ALTO, Calif., May 14, 2019 — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of Europe’s fastest-growing companies, today announced that its CEO and president, Dr. John Malatesta, will also assume the position of executive chairman. As executive chairman, Dr. Malatesta will chair the board of directors, effective immediately.
An internationally recognized business leader, Malatesta brings over two decades of business management experience in the software industry, where he has held multiple senior leadership roles at several Fortune 500 and SME software companies.
“I am excited to welcome John to his expanded role,” said Robert Gryn, founder and owner of Codewise. “His extensive executive experience and his deep knowledge of the marketing and technology industries are instrumental to the strengthening of Codewise’s position as a leading innovator in the digital marketing space. John’s strong general management experience has enabled Codewise to reach new levels of operational excellence, growth and profitability by consolidating a culture of customer-led innovation and expanding to new market segments and geographies. We are extremely fortunate to have someone of John’s stature leading the company’s next wave of growth and expansion.”
“It’s a great honor to be leading Codewise’s transformation into a global leader in AI-powered ad measurement and management solutions for digital marketers. Our unique culture of customer-centric innovation and operational excellence has helped Codewise become one of the fastest-growing companies in Europe, revolutionize the performance marketing industry and empower our customers to boost their advertising performance and ROI,” said Dr. Malatesta. “Building on this success, we are determined to continue Codewise’s relentless product innovation and global business expansion while strengthening our presence across multibillion dollar industry verticals and unleashing even more value to our customers.”
John Malatesta is a doctor of economics and a member of multiple prominent international business organizations. Prior to joining Codewise, he held multiple leadership and executive roles at IBM, Accenture, Oracle, Sun Microsystems, Kaspersky Lab, Schneider Electric and Socialbakers.
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, the Financial Times, Statista and Deloitte recognized Codewise as one of Europe’s fastest-growing technology companies. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spending, boosting their efficiency and ROI. Codewise is currently tracking more than $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million on Facebook. Learn more at codewise.com.
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