Collectcent, a Programmatic Supply Platform, and Services company, in a recent press release statement on Thursday, Feb. 28th, 2019, announced the successful implementation of its AI and Big data led proprietary technology. The company claims that its AI and Big Data led tech to enable global brands to better perform in their marketing strategies by running campaigns on the company’s premium web and app publishers’ inventory, whose availability is made only to CPM clients by other service providers.
Collectcent’s in-house developed technology ensure brands meet KPIs, helping them build a long-lasting relationship with their acquired customers by optimizing spends on ad frauds and digital advertising to curtail spillages. Furthermore, the Company’s AI-optimized engine records, analyses and classifies acquired user data categorizing it based on factors which include user interests, preferences, demographics, location, access time, device, IP, type of browser, OS, and Mobile Network. With this elaborate data feed from Collectcent’s data management platform (DMP), brands have access to users’ profile, helping them serve personalized and hyper-targeted ads to customers. This way brands achieve the required performance, helping them penetrate deep into the user market and end users get to see relevant ads.
According to Andesh Bhatti, CEO, Collectcent, the company is passionate about innovation and driving future of “Performance advertising”, a game-changer for brands offering them complete peace of mind from advertising campaign optimization at their end or about fraud deliveries. The company’s AI-optimized engine supports buying media in real time from digital publishers on the CPM model and optimizes converting sources to help achieve KPIs. The company has received great response from media agencies all around the world on this technological development and the company looks forward to scaling its business with them.