As per a recent tweet by startup Decenter, an R&D center and project incubator focused primarily on building on the Ethereum platform, on Thursday, Jan. 10th 2019, Google (Alphabet Inc.), banned the keyword “Ethereum” on the Google Ads platform.
On response to Decenter’s tweet, the official Google Ads account said that advertisers for cryptocurrency exchanges that target their businesses in the United States and Japan are allowed to post ads, but apart from these 2 countries, other regional targetings are not allowed.
When the official Decenter account explained the scenario further, that they were being prompted an error message for the “ethereum development services” and “ethereum security audits” keywords and introduced themselves as a group of developers doing smart contract security audits, Google Ads responded that they were not able to preemptively confirm if the said keyword is eligible to trigger ads and further referred them to Google’s list of ad policies on Financial products and services.
The startup went further in its quest for a reply and asked the Ethereum community on Reddit specifying that the keyword “ethereum” in its campaigns were being blacklisted since Wednesday, Jan. 9th 2019, and are reporting an error message saying, “This candidate is not permitted to show ads in your targeted location.”
To which the Ethereum community responded with a lot of criticism for Google, the top comment in the threaded discussion stated that Google is quite willing to use their various services to promote their own political and economic agendas. Furthermore, the comment stated that Google AdSense and Youtube are notorious for their preferences tactics, but the Google Play Store is witnessing such incidents as well.