Nuvi, a social management software platform for enterprises, has acquired Orem, Utah-based patient experience software company Banyan. Founded in 2013, Banyan offers best-in-class digital marketing, reputation management, and patient communications solutions. With Bantan’s platform, caregivers can get the ability to connect with their patients through their HIPPA-compliant social media application, improving the patient experience while offering insight into customer satisfaction and advanced online reputation.
Through this acquisition, Banyan’s best-in-class patient communications and reputation management coupled with Nuvi’s enterprise social platform that will provide the ability to the organization to develop, manage, monitor success, and obtain insight while serving thousands of practices across the healthcare space. Nuvi’s Chief Executive Michael Mullarkey said that “Our common goal is to focus on our customer’s success by providing one powerful, unified solution that drives revenue and enhances reputation management while building customers for life.” According to him, “Leveraging compliant communication tools is vital for the healthcare industry to interact with their patients in real-time. Our full suite of enterprise solutions which includes listening, planning, publishing, engagement, and robust analytics will help healthcare providers grow within their increasingly regulated industry.”
Seated in Orem, Utah, Nuvi’s suite empowers organizations to own and manage their brand experience across social media and outside to comprehend, contour, and make use of consumer behavior, which will augment brand loyalty. The company has the only social listening and sentiment solution that confines conversations in real-time across all of the social channels, blogs, RSS feeds, and news articles on their patented bubble-stream system. Its social media management platform offers an end-to-end solution for social media planning, collaboration, publishing, and analytics.