Data-driven financial technology firm Certua has reportedly acquired the Surely Group, an insuretech company that will augment the Certua distribution proposition following increased demand from distributors to leverage the enterprise platform and offer end-to-end customer journey. According to the report, the acquisition further enables insurers and re-insurers to reach earlier inaccessible distribution channel. The acquisition of Surely Group follows the last year’s launch of Certua’s enterprise insurance platform that empowers distributors to simply plug in through API and tightly integrate into Certua’s platform.
Certua CEO Tom Williams said that “The combined unique suite of services enables us to offer genuinely differentiated propositions in alternative digital markets. Our joint capabilities bolster our current proposition and satisfy the high demand we have been seeing for integrated user journeys in addition to core administration and data science.” Founded in 2013 as an insurance company, the Surely Group offers a Cloud-based platform that performs on all devices, including web, tablet, and mobile, and is multi-lingual and multi-currency, and operates in a Software-as-a-Service (SaaS) model. According to Surely CEO Larry Shapiro, “Their distribution strategy and use of data and analytics complements our modern technology stack, and their powerful and configurable back-end APIs plug neatly into our front-end.”
As operates as a data-driven financial solution, Certua Group Limited is the creation of a group of entrepreneurs who have expertise across financial services, in addition to insurance, digital engagement, and data science. The vision behind to utilize data and the latest technology to transform the financial space is not just for the advantages of consumers but also for the financial professionals who serve them. After spending several years to build advanced and secure technology and infrastructure, the Certua group continues questioning and innovating, and always striving to assist in developing an industry fit for the data age.