The global public cloud computing market is on a swing to continue its predictable growth trend and by any large, considered to be an IT commodity, where loyalty to cloud service providers by its customers usually follow a ‘race to the bottom’ kind of a mindset that provides the lowest price at a given moment of time duration. Stating the where about’s of everything; this business model seems tentative.
Encrusting the market of Cloud IaaS
Sid Nag, research director at Gartner proclaims that the top four providers should have a strong IaaS offering and witnessed a healthy growth of IaaS adoption with fully embraced in the mainstream organizations and with the increase of cloud availability’s’ spread to new regions and countries. Cloud-directed IT now constitutes more than 20 per cent of the total IT budget f of any organization working with the cloud. Most of the companies nowadays are using are now using the cloud to support their production environments and business-critical operations worldwide.
In IaaS market scenario, the competitive landscape is consolidating around the current leaders amongst whom the top four providers are all hyper-scale IaaS providers who scale approximately 73 per cent amongst the total IaaS market while only 47 per cent of the combined IaaS and infrastructure utility services (IUS) are marketed.
The stance for cloud service adoption and growth:
In this prospect, Mr Nag coined that the persisting statistics reflects the fundamental changes in what and how organizations are consuming technology. Listing out some of the legacy infrastructure offerings like IUS- are now seeing lower and slower uptake relatively that impacts the combined IaaS and IUS market altogether creating an aisle groundswell of demand for cloud-skilled personnel and forcing technology providers to change their strategy to compete and meet the exploding demand he denotes.
No doubt that the IT infrastructure future is driven by increased cloud computing adoption within data centres and in public cloud service platforms which ultimately creates a broad variety of hybrid cloud combinations and multi-cloud vendor placements established. But still, unclear aspect is the viability of cloud providers and their capacity to maintain ROI, with the increasing scale of competitive battle evolving over the time.