HCL Technologies, a global tech firm, has introduced its ADvantage Experience Platform that will work with Adobe Experience Cloud for Artificial Intelligence-optimized customer experience. The platform with Adobe will allow companies to produce, personalize, and measure the customer experience through various touch points in a customer’s journey. It offers marketers with digital stores and libraries for quick launches, with the ability to combine data from incongruent legacy marketing systems.
HCL Corporate Vice President and Head –Digital & Analytics, Anand Birje stated that customer experience transformation is critical for modern digital enterprises and having successfully led many such engagements, our digital approach helps global organizations craft a winning experience for all stakeholders. He further added that the company’s ADvantage Experience platform provides an innovative solution for clients on their digital journey to deliver an omnichannel, data-driven experience through scaled marketing initiatives by leveraging Adobe Experience Cloud. The HCL ADvantage Experience comprises inclusive benefits, including 20 to 30 percent reduction in implementation costs on account of a pre-built and reusable component library with more than 250 components; up to 20 percent faster time-to-market based on an integrated DevOps framework tailored for Adobe Experience Manager; up to 30 percent faster code development with automated code generation; and up to 30 percent faster and more cost-efficient migration from legacy platforms.
As reports noted, the ADvantage Experience platform is an omnichannel ecosystem, which offers a conversational, data-driven, and the contextual ability for marketers, adding the agility and pace required for applying changes owing to evolving trends. Moreover, it also provides a one-stop tool for all Adobe Experience Cloud’s users to not only save on deployment costs and bring about faster time-to-market but also help in delivering an end-to-end winning customer experience.