Today, voice assistants are transforming the enterprise, driving business-to-business (B2B) sales, advancing internal communications and even allowing businesses to network with overseas partners utilizing translation features.
Salesforce, for instance, recently introduced its own digital voice assistant that enables busy salespeople to orally interrelate with the CRM (Customer Relationship Management) platform. They can contribute notes regarding clients and receive daily briefs on upcoming meetings or activities, all by speaking rather than typing. Marketers, who are seeking to capitalize on B2B voice search should optimize for conversational, long-tail keywords and position their company as an industry expert on those targeted keywords.
As everything in today’s daily lives is becoming more and more voice-enabled, it will not only drive changes in user behavior but intensify new trends in the ways as businesses work. Millennial in the workforce has various expectations for how they devour information and work together with their co-workers compared to preceding generations. AI-enabled digital voice assistants intended for the enterprise allow employees to easily set up virtual meetings using telepresence technology, exploring and booking available rooms, recommending pertinent documents ahead of time, allowing screen sharing, recording discussions and bringing meeting notes. Whether utilized internally with employees or externally with clients and partners, these powerful voice and video technologies advance communications and enable dispersed teams to work in partnership with more naturally. So, companies should make sure how to leverage these new technologies for strengthening brand awareness, driving sales and improving collaboration.