In today’s digital and social media world, customers are more inclined towards chat and messenger apps to research, buy and interact with businesses and their products. As Artificial Intelligence at their progression stage, these conversational experiences offer a real-time way for consumers to engage with their favorite brands, without having to stay for a long time or wait for the call to speak with a representative.
A recent survey illustrated that 89 percent of consumers want to utilize instant messaging to interact with businesses and 66 percent of buyers favor messaging over any other communication channel. Additionally, to improve the customer experience by reaching consumers in the channel they prefer, Chatbots and conversational marketing can support dealers drive both online and in-store traffic, offer a winning scenario for the brand-customer relationship. So, what’s the reason Chatbots are transforming the car-buying experience. In the very first, Discoverability and awareness- Dealer websites offer a range of germane insights for potential customers to understand as they navigate the early stages of the car-buying process. Conversational marketing enables dealers to increase the most valuable features and capabilities of their website into that channel buyers prefer to communicate.
Chatbot provides all the answers without the pressure- Customers can face more stress and pressure while trying to purchase a car, so unlike traditional online experiences; Chatbots can solve customer problems more efficiently and effectively. Chatbot technology can automatically make answers to customer and dealer-specific inquiries like browsing inventory, planning car trade-in value, checking credit scores to pre-qualify for finance offers or making appointments. As a result, customers can leave a conversational experience and feel satisfied after receiving pertinent insights and answers to their questions. To stay competitive, automotive dealers must be prepared to deliver a meaningful, customer-first experience. So, as an always-on solution, Chatbots flag the way for auto dealerships to grasp their target customers’ evolving expectations. In the end, by automating the research and discovery processes, Chatbots enable customers with an on-demand, personalized experience, 24/7.