According to the reports, 97 percent of business leaders deemed that the future of marketing lies in the ways that digital marketers work alongside Machine Learning based tools. While Artificial Intelligence intends to harness certain aspects of the thinking, Machine Learning is helping humans solve issues in a more efficient way. As an advanced tool that utilizes data to offer effective solutions to a host of complex digital marketing problems, Machine Learning can benefit businesses by supporting them spot hidden knowledge in available consumer data to streamline marketing processes.
Machine Learning, a subset of AI, utilizes data to train itself how come to an end a process with the help of AI capabilities. Even though, the future implications of Machine Learning are still uncertain for digital marketers; it is already impacting the digital marketing landscape. Machine Learning tools have the potential to evaluate enormously large sets of data and present understandable analytics that marketing teams can utilize to their advantage. For businesses utilizing Machine Leaning tools, the marketing teams have more time to specialize in other areas and make use of Machine Learning to gain new in-depth insights to optimize their marketing strategies. The ways that Machine Learning is being utilized in digital marketing practices assists to develop their understanding of their target customers and how they can optimize their interactions with them. However, with more information comes to change that will crop up much faster than digital marketers expect.
IDC Future Scapes, this year, predicted that 75 percent of developer teams will embrace some kind of AI functionality in at least one service or application. Additionally, 85 percent of customer interactions will be managed without human interference by 2020. Despite the expectations of digital professionals, Machine Learning is not here to take over the jobs of digital marketers. It is aimed to support in improving digital marketing strategies and make the jobs of digital marketers easier. Thus, by using Machine Learning tools and capabilities, marketers can streamline their digital strategy and bring into line their selves by relying on AI and Machine Learning.