As Artificial Intelligence and Machine Learning become more commonplace in the digital marketing scenery, it is essential that best-in-class digital marketers learn how to apply Machine Learning to assist digital transformation programs. Typically, large digital projects tend to concentrate on the technology side of the solutions, especially IT transformation programs. The focus is mainly based on deployments of new platforms to support the business while overlooking other significant aspects like business procedures and platforms, organizational structure, and so on.
So, attention must be a focus on the role platforms keep on to play in new solutions. Some of the focus needs to be on the domain of the solution more willingly than just on the technology. For instance, the business architecture and how new systems will run together with existing infrastructure. System testing for quality assurance is often a postscript. There not have to be sufficient focus in the early stages on how a solution will be implemented in the business IT ecosystem. During large digital transformation programs, operatives are extended far and ample so incidents are likely to look at in isolation, rather than evaluating the root causes. In that case, there needs to be more focus on a smaller number of factors that are vital for the project. It is imperative to have a mechanism to amass insights and data that gives a view of the success of the project based on traits. Marketer, with a small amount of high-quality data, can develop a model comprehend new data sets and compare with existing datasets to illustrate reliable conclusions into a project’s success or failure. And this all happen by assembling and analyzing high-quality data through Machine Learning that will offer recommendations regarding the project’s success.
Hence, Organizations have to spend efforts on interpreting outputs and always be prepared to accept and comprehend data to take recommended actions. Using Machine Learning to concentrate on practical, measurable outcomes, it is not simply about transforming businesses’ management but rather making sure marketers to implement tools and approaches in a manner which focuses on what is significant to accomplish successful business outcomes.