Informatica, a Redwood City, California-based cloud data management company, as per recent reports, has announced the acquisition of AllSight, a Toronto, Ontario-based data management start-up, to further enhance its analytics and data organization capabilities.
The company with its Informatica Customer 360 Insights (formerly AllSight Intelligent 360) offering is all geared up to enable enterprises build-up cordial relationships with their customers, thus enhancing the customer’s overall experience with the enterprise by employing customer data and analytics throughout the enterprise.
“Informatica is the clear MDM industry leader and we are thrilled to be joining forces because our combined customer base can now drive richer, deeper, and longer-lasting relationships through enterprise-wide use of customer data and analytics,” stated AllSight CEO David Corrigan. “Together, we deliver game-changing capabilities for how organizations maximize customer data and analytics across the enterprise to drive personalized engagement.”
With this new Customer 360 Insights solution, enterprises are equipped with abilities to fully automate and simplify the profile and relationship unification process, along with AI-optimized scaling across enterprise-wide transactions and interactions in both structured and unstructured data sources.
“As enterprises focus on customer growth and retention, they require a business-user focused, single interface that can quickly discover rich and real-time customer insights with advanced capabilities,” added Amit Walia, president products and marketing at Informatica. “This is what we will bring to the market through our acquisition of AllSight and we are thrilled to welcome David Corrigan and the entire AllSight team to Informatica.”
“Informatica is now the first and only company that simplifies implementing a data hub for customer engagement with an AI-powered, big data business solution so companies can unleash the power of their data to deepen and enrich customer experiences.”