Invoca, the call intelligence company, today announced it was a recipient of the CB Insights AI 100 award, a select group of emerging private companies working on groundbreaking artificial intelligence technology. This comes on the heels of Invoca making its industry-first Signal AI product generally available; now any marketer can tap into the power of AI to analyze live phone conversations, and apply these insights in real-time to make smarter marketing decisions.
“It’s a great achievement that our leadership and innovation in AI has been recognized by CB Insights,” said Gregg Johnson, CEO at Invoca. “Looking ahead to 2018, we believe AI will be core to helping our customers drive more revenue from phone conversations. In particular, I’m excited about our customers’ ability to inject AI-powered conversation insights, like language patterns of a high-value caller, directly into the other marketing technologies they’re using such as Facebook Advertising, Google Adwords and Adobe Marketing Cloud. This gives marketers a whole new way to personalize the experience for buyers who prefer to convert offline.”
With the introduction of Signal AI to Invoca’s Voice Marketing Cloud, marketers can uncover previously inaccessible insights from billions of phone conversations with customers. Signal AI analyzes the entire context of the conversation for language patterns, in real time, and identifies customer intent and behavior, as well as the outcome of the call. This gives marketers the ability to analyze offline caller intent and outcomes, and optimize digital marketing campaigns just as they’ve done for online conversions.
“The value that we get from using Invoca’s AI capabilities to automate call analytics across our entire dealer network cannot be overstated,” said Paddy Hannon, chief technology officer at Edmunds. “The ability to gain insights into how dealers are interacting with car shoppers not only impacts our bottom line thanks to increased transparency with dealer partners, but also helps us improve the car buying experience for our large audience of shoppers.”
CB Insights AI 100 recognizes the most promising private companies applying artificial intelligence algorithms across industries. The award winners are being announced at CB Insights’ A-ha! conference in San Francisco on December 12 and 13, which is a gathering of Fortune 1000 executives, investors, academics and startup founders discussing the next wave of ideas and technologies that will shape our world.
Invoca has also been recognized on JMP Securities Hot 100™ list of best privately held software companies, Deloitte’s Technology Fast 500™ list of fastest growing companies in North America, Inc. Magazine’s 5000™ list of fastest-growing private companies, and leader in G2 Crowd’s Grid℠ report on inbound call tracking software.
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. For more information, please visit www.invoca.com.