Nielsen, a New York City-based information, data, and measurement company, in a recent press release statement, on Tuesday, Mar. 5th 2019, announced that Cardinal Health, a Dublin, Ohio-based Fortune-500 healthcare company, has chosen Nielsen as its primary retail analytics provider in the US. The New York-based company will be providing retail market data to Cardinal Health, to support the Fortune-500’s strong network of independent retail pharmacy partners. Nielsen, with this announcement, is further expected to add new retail outlets, which includes independent and chain drugstores within the US.
As per the latest Nielsen report, consumers spent $49 billion across all departments within the US drugstore channel (latest 52 weeks ending January 26, 2019). According to Jeff Williams, SVP of Retail Services at Nielsen, the essence of drugstores has retained its importance and trust among consumers in the US. Furthermore, within the current dynamic retail landscape, independent pharmacies have a strong established presence in the neighborhood, as trusted retail resources, earning the loyalty and trust of local communities by providing personalized attention, education and health care services.
According to Steven D. Light, Vice President-Customer Marketing for the Pharmaceutical segment, Cardinal Health, the company is very much excited about this, Nielsen’s best-in-class product attribute data and robust shopper analytics portfolio will enable Cardinal Health to offer stronger marketing and merchandising recommendations to its independent partner network.