Phiar, a California-based Augmented Reality startup seeks to address the GPS navigation issue by coupling Deep Learning Artificial Intelligence and Augmented Reality (AR) to deliver a new form of vehicle navigation platform for smartphones. Despite the other navigating solution, Phiar’s solution utilizes the smartphone’s camera to display the real world in real time, all while mapping a green line on top of the road to show users the way. The app will display drivers an icon on top of the green line, indicating their next step clearly, when they approach at their turn.
In a statement, Phiar’s CEO Chen-Ping Yu stated that the idea came after taking too many wrong turns on the streets of Boston. Striving to understand directions from a 2D map, especially at high speeds, is as difficult as it is dangerous. Navigation should be convenient and straightforward, so the company is developing a solution that is going to help folks reach their destination faster and safer. While Phiar’s AR keeps users on route to their location, the AI tracks and detects moving targets like pedestrians. If the app identifies a potential accident, it conveys auditory and visual signals to the driver to call his attention to what’s ahead.
So, to support them further develop the technology, the five-person team recently secured a USD3 million investment from the Venture Realty Fund, Anorak Ventures, Norwest Venture Partners, Mayfield Fund, Cross Culture Ventures, Zeno Ventures, GFR Fund, InnoLinks Ventures, Y Combinator, and Half Court Ventures.