About 67 percent of young adults have used the mobile wallet in the last three months of which 51 percent are of age 35 and above. There is a rise in need of mobile wallets such as Apple Pay and Android Pay. And users are anticipating more.
Urban Airship mentioned in a statement that they prefer coupons and loyalty cards to be used with the wearable and phones rather than a payment solution. In order for companies to dispense large scale diverse wallet enlargement campaigns, the company has rebranded its mobile wallet service as Reach.
Urban Airship says Reach will permit non-technical commercial users to import data from other systems to promptly create customized pass though Politico’s Brexit tracker is Reach’s first real assignment.
New service oriented and lightweight methods to communicate with the customers on mobile is what organizations are looking for. The next upsurge of mobile commitment will be led by mobile wallets said a research report. The way a user interact with brands is in the process of change. The customers want personal, significant and useful content in proper perspective with a very little resistance as possible. The organizations that who got the right mobile wallet strategy are going to excel over those haven’t.
Rounding up the coupons and loyalty cards is the nest phase as the credit cards are already in the wallets. With discounts and loyalty card being an interest for the users, companies like REI and Starbucks appears to be the first to take full advantage of Reach.