Affinity, a San Francisco-based startup that utilizes Machine Learning to help surface valuable relationships, has raised a sum total of USD 26.5 million in a series B funding round to develop relationship intelligence platform. The funding round was led by Advance Venture Partners and Sway Ventures, with participation from MassMutual Ventures, Pear Ventures, and angel investors including SuccessFactors founder and former CEO Lars Dalgaard.
Affinity, unlike other existing relationship management products, is totally automatic, and it dispenses with manual data entry in favor of an Artificial Intelligence-driven, automated approach. The company’s Software-as-a-Service (SaaS) offering evaluates data points from various sources like email, contacts, calendars, and third-party services including Crunchbase, Clearbit, and Zapier to obtain insights where enterprises and individuals can leverage to foster and strengthen valuable relationships. Affinity’s Machine Learning and NLP systems (Natural Language Processing) form that data and autonomously prioritize the most valuable connections within networks in a unified dashboard, while further surfacing opportunities that might otherwise have flown under the radar.
Affinity basically makes a digital Rolodex of contacts, able of sorting by filters like location, job title, last funding date, and more. Its web-based and mobile apps pack in task automation tools enable users to set up activity-triggered reminders and find emails and messages in need of attention, in addition to a nifty feature, called Affinity Alliances, which allows them to connect with their team or network. With this funding round, Affinity’s total valuation reached ay USD 40.5 million. Currently, the company helps around 20 million people and 5 million organizations to manage relationships.