Cyber Monday was the biggest online sale event of the year and also the very first working day after Thanksgiving. Strategies to engage and retain social media-savvy customers, particularly the undecided ones are being laid out by the e-tailers and traditional retailers. GiftGoals is an initiative taken by eBay Inc. in order to make use of Facebook, Canvas, Twitter, Instagram and other social media channels. This initiative will help shoppers find the perfect gift on their list. Hal Lawton, senior vice president of North America said by joining social media and socializing in the real world, customers are able to get motivated through conversations. eBayShopBot and Holiday Heatmap are a couple of personalized shopping assistant program has been introduced by the San Jose, California-based company. In comparison to 2015, it is anticipated that the sales this year will go up by at least 7 to 10 percent.
Retailers are trying to catch up and take benefit of the growing fashionwhile Amazon’s dominance of the e-commerce market continues. Interacting with the customer over online chat is the strategy they are following. Using texts and online social media channels, organizationsare looking to reach out directly to their clients and increase their retaining rate.