Roostify, a San Francisco, California-based mortgage solutions provider, as per recent reports, has teamed up with HSBC Bank USA, an American subsidiary of the HSBC Group, to provide borrowers a seamless and easy mortgage loan transaction experience.
The new solution is aimed at new home buyers and those looking to refinance, providing them with a streamlined application and fulfillment process. The solution enables mortgage customers to place online loan requests and securely share all transaction-related documents digitally. The platform, bringing extreme transparency, enables borrowers to track their loan status in real time from application submission to closing. With the technology being integrated into the HSBC loan origination system, lenders and borrowers can communicate with each other and exchange information, making it easy for them to securely have a one on one conversation.
“HSBC has been a great partner in driving innovation to improve their customer experience,” states Rajesh Bhat, co-founder & CEO, Roostify. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right. This solution provides HSBC’s customers with a modern, improved way of applying for and closing a mortgage, and delivers transparency to both the customer and lending team from start to finish, for an optimal experience.”
Underscoring the role of digital in helping HSBC pursue what he called “customer experience-led growth,” Raman Muralidharan, Head of Mortgage, Retail Banking, & Wealth Management for HSBC Bank, points out that today, the mortgage customers increasingly demand a lending experience that mirror replicates all the other digitally-oriented financial experiences they encounter in their day-to-day lives.
All praise for Roostify, Muralidharan credits it for delivering a solution that “provides a superior experience to our customers and to our mortgage consultants.”