Stronger Branding And Customer Experiences For SAP After The Acquisition Of Qualtrics For 8 Billion Dollars

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Stronger-_Branding_-And-_Customer-_Experiences-_For_-SAP-_After-_The-_Acquisition_-Of_-Qualtrics_-For_-8-_Billion-_Dollars Stronger Branding And Customer Experiences For SAP After The Acquisition Of Qualtrics For 8 Billion DollarsWith top tech giants acquiring small start-ups being the trend nowadays, SAP has announced yet another acquisition, it is none other than the research management software provider Qualtrics. The deal has ended at an 8 billion dollar deal, the company aims to reframe its potential of experience and operational data towards their customers.

Qualtrics has its base in Utah and Washington, mainly focused on offering platforms that will enable organizations to conduct internal and external surveys, to gear their customer experience, employee expectations, and brand faith. SAP and Qualtrics will be now combining their product sets to offer an unparalleled reach into their decisions. Both the companies are anticipating to seize every opportunity from innovators, uniting missions to strategy and culture. With IBM’s acquisition of Red Hat for 34 billion dollars still looming large, is also backed by VMware buying Heptio last week. SAP-Qualtrics deal can be denoted as the second largest SaaS acquisition, behind the 9.3billion dollar acquisition of NetSuite by Oracle two years ago.

This acquisition of Qualtrics by IBM is expected to close in the first half of 2019 that is next year.