Tonal, a San Francisco, California-based world’s most intelligent fitness system provider, as per recent reports, has raised $45 million in a Series C fundraising round. The funding round was led by the Growth Fund of L Catterton, a Greenwich, Connecticut-based capital market company, and was participated by new investor Evolution Media; existing investors Shasta Ventures, Mayfield, Sapphire Ventures and tennis star Serena Williams via Serena Ventures. With this recent Series C funding round, the total capital raised by Tonal will amount to a sum total of $90 million.
Tonal, with its only on-demand personalized strength-training system, is disrupting the connected-fitness market. With this recent funding, the company will further try to expand its presence in the states, after its recent delivery expansion to all 48 contiguous states. “There is nothing like Tonal on the market today. We are the first AI-powered connected strength company,” stated Aly Orady, Founder and CEO of Tonal. “Our mission is to create the first truly personalized fitness concept by delivering smart on-demand video guidance, actionable data, and real-time feedback through one beautiful product in the comfort of your own home. We want to make everyone stronger and healthier.”
“As the fitness landscape continues to evolve, we have seen a clear shift toward personalized, content-driven, at-home workout experiences,” stated Scott Dahnke, Global Co-CEO of L Catterton. “Tonal is the first connected fitness brand focused on strength training and represents an opportunity to invest behind an innovative concept with tremendous growth potential. We look forward to leveraging our deep knowledge of consumer behavior and significant experience in the connected fitness space to bring Tonal’s dynamic technology and content platform to more homes across the country.”
“There’s nothing more important in life than health, and the most exciting aspect of my investment in Tonal was not just the opportunity to help grow the next great connected fitness brand, but the opportunity to help people get stronger, healthier and live better lives,” stated Serena Williams, Serena Ventures.