As the mounting demand of digital voice assistants like Google Home, Alexa, Siri, and Cortana are altering the way people communicate, search for information, and conduct transactions and more, it will transform people’s work both in their personal lives and in the workplace.
As per the Ovum’s Digital Assistant and Voice AI-Capable Device Forecast: 2016-21 report, by 2021, there may be almost as many voice assistants as people. With their friendly names and instinctive and conversational interfaces, digital voice assistants make a connection with technology and accessing information easy for people throughout all generations, from the very young to senior citizens. To be essential in today’s increasingly dispensable economy, communications officials must intimately track and comprehend emerging technologies which offer new channels for relating with customers, employees and other key audiences. So, here a question arises that how can companies capitalize on digital voice assistants in their internal and external communications strategies? Here are some ways, spanning both the B2C (Business-to-Consumer) and B2B (Business-to-Business) arena.
Facilitating New Forms of Advertising- While few of the 40,000 Alexa skills accessible today have built-in advertising, that will likely change. Meanwhile, organizations can utilize these skills to monetize news and entertainment content by offering limited access for free and then charging a subscription for premium content. They can also improve sales of Consumer Packaged Goods (CPG) by supporting certain skills or developing in the automatic reordering of household products.
Strengthening Brand Loyalty- By leveraging AI and advances in natural language processing (NLP), voice assistants can bear in mind customers’ past inquiries and deliver much more pertinent, personalized and useful information than traditional keyword searches. Consequently, optimizing businesses for voice search results will enable business leaders to elevate brand awareness and reinforce customer loyalty.