Informatica, a Redwood City, California-based enterprise cloud data management and data integration company, in a recent press release statement on Thursday, Feb. 28th, 2019, announced the acquisition of AllSight Inc., a Toronto, Ontario-based startup and customer intelligent management platform provider, to expand business-user engagement with the Informatica Intelligent Data Platform. The Informatica platform is powered by the CLAIRE engine and can help organizations with capabilities that can maximize customer data and analytics across their enterprises, thus offering personalized engagement.
Informatica Customer 360 Insights, formerly AllSight Intelligent 360, can help enterprises engage deeply with their customers, offering them richer content through enterprise-wide use of customer data and analytics, to build long-lasting relationships.
Enterprises today need a data hub for customer engagement, that can help them deduce rich, personalized behavioral insights by linking the master, transaction, interaction, and reference data. Further, these insights can help them connect omnichannel customer interactions in real time, ensuring the next best action based on customer behavior. With this new solution, Informatica aims at automating and simplifying profile and relationship unification and scaling AI across transactions and interactions in data sources both structured and unstructured.
The company with this acquisition plans to accelerate its data hub strategy, offering a robust and trustworthy single truthful source of information to Informatica customers.
According to David Corrigan, CEO, AllSight, the company is thrilled to join Informatica, which clearly is the leader in the MDM industry. Working together, these two companies’ combined customer base can now drive richer, deeper, and longer-lasting relationships through enterprise-wide use of customer data and analytics.